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  • Ambush marketing, is it bad!?

    Hello, Hello, Hello, So at time of writing, the World Cup is in week 2 and finally in full swing. Argentina have just humped South Korea 4-1 and look the real deal. Tomorrow it’s England’s turn to turn on the style, not worry about losing and bang in a few goals. Now suffice to say that football isn...
    Posted to Dan Hall from iD on experiential marketing (Weblog) by Dan Hall on 06-18-2010

  • Brands Merge With Film

    In a world of high engagement, static advertising is starting to seem somewhat old fashioned. Some may argue that I would say this of course, as I do champion the experiential discipline, but the proof is in the pudding. Instead of planting themselves on billboards or magazine pages, brands are now taking...
    Posted to RPM’s Hugh Robertson on marketing (Weblog) by Hugh Robertson on 05-05-2010

  • It's Good For The Environment

    Everyone knows it’s good to be environmentally friendly. This topic is especially prevalent at the moment, as each political party discusses how they’d like to shape the future. Labour in fact say they aim to make Britain greener, cleaner and less polluting, reducing Britain’s CO2 emissions by at least...
    Posted to RPM’s Hugh Robertson on marketing (Weblog) by Hugh Robertson on 04-23-2010

  • Art & Experiential

    Currently gracing RPM’s reception area is a double sided canvas stand dominated with distinctive doodles by artist Jon Burgerman . His graffiti-like style is quirky and lively to say the least and, we believe, is unquestionabley one to watch. Burgerman is slowly but surely making his mark on the art...
    Posted to RPM’s Hugh Robertson on marketing (Weblog) by Hugh Robertson on 04-13-2010

  • All In The Flavour

    Max Lenderman's Experience The Message blog discusses the 19 new flavours of Kit Kat that have recently been launched in Japan. Lenderman calls this an ‘experiential extension’ and such tactics in the culinary world are always successful in attracting attention to a brand. A couple of years back...
    Posted to RPM’s Hugh Robertson on marketing (Weblog) by Hugh Robertson on 04-09-2010

  • British Is Best

    It’s recently been reported that Clipper Tea are returning to the concept of the British Tea Lady in their latest fully integrated experiential campaign. A ‘Revival Team’ will arrive at offices throughout the UK, serving up a mid morning tea party whilst explaining the benefits of Green Tea. The Tea...
    Posted to RPM’s Hugh Robertson on marketing (Weblog) by Hugh Robertson on 04-07-2010

  • Ian Irving On The Power Of Staff Engagement

    Live events are an extremely powerful communication tool - especially when used in unison with other communication channels. Today’s conference and B2B meeting organisers are utilising the latest wireless and HD technology. When audience interaction, education and content sharing is required, we are...
    Posted to RPM’s Hugh Robertson on marketing (Weblog) by Hugh Robertson on 04-01-2010

  • Really Real Experiences

    2010 has already seen 3D technology take the world by storm; but why is there a sudden need to get up close and personal with absolutely everything? I guess the answer lies in the emerging trend of ‘really real’ experiences that consumers now crave, a trend which has been around for a few years and,...
    Posted to RPM’s Hugh Robertson on marketing (Weblog) by Hugh Robertson on 03-30-2010

  • Provocative Projections

    For large scale projects, projection can be an extremely effective way of engaging an audience. With the help of our production department, we've handpicked some ingenious examples that help show that by using projection, campaigns can not only be interactive but playful and certainly memorable too...
    Posted to RPM’s Hugh Robertson on marketing (Weblog) by Hugh Robertson on 03-22-2010

  • Brands have gone Gaga

    Has anyone seen Lady Gaga and Beyonce’s new video ‘Telephone’? I’d be surprised if you hadn’t ; i t’s making huge headlines this week, including the Telegraph and an interesting blog from the Guardian . To be honest it’s pretty hard to miss, not only because Gaga puts to death all those hermaphrodite...
    Posted to RPM’s Hugh Robertson on marketing (Weblog) by Hugh Robertson on 03-19-2010
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