The cloakroom is often a forlorn, lost and forgotten soul, unloved, even though it is usually the first experience of anyone attending an event. More importantly, it is also the last, and no-one likes losing their stuff.
So Emma Boardman's Pimpmycloakroom, showcased at last night's Saatchi Gallery ISES event, was a very nice touch indeed. It formed an entertaining talking point for visitors and, more importantly, everyone walked away with their gear in a timely fashion. Ace.