I know it’s a cliché, but communication really is the key to achieving any sort of success in this world. Without meaning to sound like an evangelist, making solvable problems seem like the end of the world or over-hyping someone’s achievements, getting things out in the open – whether on a personal or business level – really can help resolve what may seem like intractable conundrums.
On the subject of discussions, no one likes to be criticised about their work, but those who have any sort of passion for their cause will take heed of constructive criticism and do something about it.
An industry debate on the Event stand at the Exhibiting Show saw Reed Exhibitions and Visit London come face to face over a burning issue. The result has seen one of the capital’s most powerful industry organisations taking stock and focusing on ways to improve the attractiveness of London as an international exhibition destination.
Good communication also contributed to the success of the Wimbledon Champions’ Dinner. The over-running of the tennis final meant that organiser Sprout had to constantly liaise with the chef to ensure the dinner was done to perfection, and, in a world exclusive, Event was the only magazine to be given access to this stunning gala.
Obviously, for those involved in the experiential side of events, generating the right message for brands is essential, and beer supplier Carling has been involved in producing some innovative and effective campaigns. These include gigs in fridges and beer can amnesties at music festivals.
Finally, and perhaps most importantly, the magazine needs you, the readers, to communicate to us who you think are the most influential players in the industry, as part of the Event 100 Club. To register your vote head to our new-look website, which we launched at the end of the July. You’ll find it at www.eventmagazine.co.uk, then click on the voting button.
Jeremy King
